Premium, 2024
Dama Lyfe
This project was designed to deliver an innovative, location-driven digital experience tailored to the emerging cannabis retail market in the United States. The goal was to create a structured, high-performing recommender system and CMS that communicates transparency, accessibility, and community connection while maintaining a clean and intuitive interface.
From Google Maps API integration and platform development to content management and ongoing support, every element was built to bridge consumers and local cannabis businesses seamlessly.
Strategic Goal
In a collaborative venture, Richard Guevara and Dog and Rooster, Inc. partnered with Dama Lyfe to tackle a unique challenge in the U.S. marketplace. Dama Lyfe sought to create a central hub for consumers to easily locate nearby cannabis stores. The absence of such a dedicated platform in the U.S. meant users struggled to find and connect with local businesses in this emerging market.
The Solution
The solution involved creating a web-based recommender and Content Management System. This system uses Google Maps API to provide real-time recommendations based on a user's location. With a focus on transparent communication between businesses and consumers, the team employed cutting-edge web development practices, ongoing website management, and expert Google API integration to bring this project to life.
The Results
The launch of Dama Lyfe has significantly impacted how consumers discover cannabis stores across the U.S. The platform not only aids users in finding the nearest business options but also fosters a transparent community between consumers and businesses.
As a result, Dama Lyfe has positioned itself as an indispensable resource for consumers, driving traffic and business to local stores while streamlining the user experience with its innovative location-based services.

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